Veraline LLC operates this store and website to provide customers with a curated shopping experience (the "Services"). The company is powered by Shopify. This Privacy Policy describes how personal information is collected, used, and disclosed when visiting, using, or making purchases through the Services. If there is a conflict between the Terms of Service and this Privacy Policy, this Privacy Policy controls regarding personal information collection and processing.
Reading and understanding this Privacy Policy is important. By using the Services, you acknowledge understanding how information is collected, used, and disclosed as described herein.
Personal Information We Collect or Process
"Personal information" refers to information identifying or reasonably linkable to you or another person. This excludes anonymously collected or de-identified information. Depending on your interaction with Services and location, collected categories may include:
- Contact details: name, address, billing/shipping address, phone number, email
- Financial information: payment card numbers, account information, transaction details
- Account information: username, password, security questions, preferences, settings
- Transaction information: viewed items, cart contents, wishlists, purchases, returns
- Communications with us: customer support inquiries and related information
- Device information: device and browser details, IP address, unique identifiers
- Usage information: interaction patterns with Services
Personal Information Sources
Personal information may come from:
- You directly when creating accounts, using Services, or communicating with us
- Automatic collection through devices and cookies when accessing Services
- Service providers enabling technology and processing information on our behalf
- Partners or other third parties
How We Use Your Personal Information
Uses depend on your interaction with the Services and may include:
- Providing and Improving Services: Processing payments, fulfilling orders, managing accounts, arranging shipping, facilitating returns, enabling reviews, customizing shopping experiences, and improving Services overall
- Marketing and Advertising: Sending promotional communications via email, text, or mail; displaying online advertisements based on purchase history and activity
- Security and Fraud Prevention: Authenticating accounts, providing secure transactions, detecting fraud or illegal activity, protecting safety, and securing Services
- Communicating with You: Providing customer support and maintaining business relationships
- Legal Reasons: Complying with applicable law, responding to legal requests, investigating litigation, and enforcing terms or policies
How We Disclose Personal Information
Personal information may be disclosed to third parties including:
- Shopify, vendors, and service providers performing functions like IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping
- Business and marketing partners providing marketing services and targeted advertising
- Third parties when directed by you or with your consent, such as for shipping
- Affiliates within the corporate group
- In connection with business transactions, legal obligations, terms enforcement, or protection of Services and user rights
Relationship with Shopify
Shopify hosts the Services and collects personal information about access and use to provide and improve Services. Information submitted will be transmitted to Shopify and third parties potentially located outside your country. Shopify enhanced features may incorporate data from interactions across multiple merchants. In these cases, Shopify processes personal information and handles rights requests. For more information, visit the "Shopify Consumer Privacy Policy" or "Shopify Privacy Portal Link."
Third Party Websites and Links
The Services may link to third-party websites. Review their privacy policies separately, as we do not guarantee their security or accuracy. Information shared on public platforms may be viewable by others without limitation on use. Links do not imply endorsement of third-party content or operators.
Children's Data
The Services are not intended for children, and personal information about minors is not knowingly collected. Parents or guardians of children who provided information may request deletion. As of the effective date, the company has no actual knowledge of "sharing" or "selling" personal information of individuals under 16 years old.
Security and Retention of Your Information
No security measures are perfect or impenetrable. Information in transit may not be secure; avoid using unsecure channels for sensitive communications. Retention duration depends on account maintenance needs, Service provision, legal compliance, dispute resolution, and contract enforcement.
Your Rights and Choices
Depending on your location, you may have some or all of these rights, though they are not absolute and may not apply in all circumstances:
- Right to Access/Know: Request access to personal information held about you
- Right to Delete: Request deletion of personal information maintained
- Right to Correct: Request correction of inaccurate personal information
- Right of Portability: Receive a copy of personal information and request transfer to third parties
- Right to Opt out of Sale or Sharing for Targeted Advertising: Opt out of "sale" or "share" for targeted advertising purposes at any time via the Do Not Sell or Share My Personal Information link in the footer of every page. Cookie-level choices can be changed there too, under Cookie settings. Global Privacy Control opt-out preferences are automatically recognized where applicable
- Managing Communication Preferences: Unsubscribe from promotional emails; non-promotional messages about accounts or orders may still be sent
If you reside in the UK or European Economic Area, you may also exercise:
- Objection to Processing and Restriction: Ask to stop or restrict processing for certain purposes
- Withdrawal of Consent: Withdraw consent where processing relies on it without affecting prior lawful processing
Exercise these rights where indicated on the Services or by contacting us. Shopify's privacy portal provides additional information on rights related to data Shopify processes. We will not discriminate for exercising rights. Identity verification may be required. Authorized agents may submit requests with proof of authorization; direct identity verification with us may be necessary. Responses will be timely under applicable law.
Complaints
Contact us regarding personal information processing complaints using details provided below. Depending on your location, you may appeal our decision or lodge complaints with your local data protection authority. For the EEA, the "responsible data protection supervisory authorities" list is available online.
International Transfers
Personal information may be transferred, stored, and processed outside your country of residence. Transfers out of the European Economic Area or United Kingdom rely on recognized mechanisms like European Commission Standard Contractual Clauses or equivalent UK contracts, unless the destination country provides adequate protection.
Changes to This Privacy Policy
The Privacy Policy may be updated to reflect practice changes or operational, legal, or regulatory reasons. Revisions will be posted with an updated "Last updated" date and required notice.
Contact
For privacy practice questions, this Privacy Policy, or to exercise available rights, use the chatbox or email veraline.yarn@gmail.com. For applicable data protection laws, the company is the data controller of personal information.